RESUME
Experience
October 2024-Present
SOCIAL MEDIA MANAGER
TriMark Digital
Raleigh, NC
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Manage social media and community engagement across 40 accounts on Instagram, Facebook, LinkedIn, and TikTok for 4 clients by building content calendars, creating short-form video content using CapCut, assisting photo and video content shoots, and using Sprout Social to publish across platforms, track sentiment, and deliver monthly performance reports.
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Led a creative social strategy shift for a regional restaurant brand by shifting from static graphics to organic, food-focused content leveraging trendy short-form videos, aesthetic visuals and shareable content, driving a 26.6% increase in organic Facebook impressions, 550.9% boost in organic engagement rate, and 121.9% growth in TikTok impressions within 10 months YoY.
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Built and led the 2025 social media campaign for a major local golf sporting event by directing creative for 64 original assets, including producing 25 Reels, leading on-site content shoots, and managing influencer campaigns, resulting in a 4.5% Instagram organic engagement rate, 4.7% on Facebook, and 6% on X.
March 2021 - Present
CONTENT CREATOR
Instagram & TikTok
Raleigh, NC
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Create short-form video and photo content using CapCut and Edits, that drives a 5.3% engagement rate, Create short-form video and photo content using CapCut and Edits, that drives a 5.3% engagement rate, by incorporating engaging hooks, on-screen captions, and relevant visuals for fashion and lifestyle content and partnerships, effectively reaching a core audience of 18–34 year-old women.
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Secure partnerships and build relationships with fashion and lifestyle brands such as H&M, Princess Polly, Pacsun, Neutrogena, Wegmans, Dunkin, and more, by negotiating collaboration terms, campaign planning, and on-brand content execution to ensure successful brand partnerships.
July 2020 - Present
SOCIAL MEDIA MANAGER
SushiO Bistro & Bar
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Increase engagement rate by 1.9% by producing in-house photo and short-form video content with a focus on organic, food-centric visuals, and managing local foodie influencer collaborations on Instagram.
Raleigh, NC
August 2023 - December 2023
SOCIAL MEDIA INTERN
Carma Connected
Miami, FL (remote from NC)
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Supported social media management for 15+ clients by curating mock feeds, writing call-to-action captions, editing short-form video content including 30 Reels using CapCut, designing mood boards for new client proposals, developing shot lists for campaign photoshoots, scheduling monthly content calendars, and compiling monthly performance reports while using Trello and Canva.
May 2022 - May 2023
SOCIAL MEDIA INTERN
NC State Student Leadership
& Engagement Office
Raleigh, NC
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Promoted student organizations and campus events by designing engaging infographics in Canva and scheduling Instagram content via Hootsuite, enhancing campus student organization awareness and fostering a stronger sense of community.
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Coordinated a successful Day of Giving fundraising campaign with the marketing team, generating $70,000 in donations for our department.
Education
May 2024
NORTH CAROLINA
STATE UNIVERSITY
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GPA 3.853/4.0
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Summa Cum Laude Graduate
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International Marketing Study Abroad Program, May 2023 in Reims, France
Bachelors of Science in Business Administration - Marketing
Raleigh, NC
Softwares
Final Cut Pro
Microsoft Excel &
Powerpoint Certified
CapCut
WordPress
CanvaPro
Google Workspace
Hootsuite
Trello
Skills
Photography
Written & Verbal
Communication
Social Media
Management
Video-Editing
Detail-Oriented
Organizational
Project Management
Time Management
Languages
English (native)
Vietnamese (intermediate)
Spanish (beginner)