PROJECTS
East Bower Cider
BUS 465 | Traditional and Digital Brand Promotion
The first half of the course was learning about brand promotion through traditional and digital marketing channels. The second half of the course made up of a practicum where we were able to do marketing research for a local Raleigh cidery, East Bower Cider. Opening almost 2 years ago, Professor Dretsch was able to connect us with the owners and we learned about their business processes and their social media marketing strategy. Our goal in collaboration with the owners, was to increase brand awareness for East Bower Cider.
DA Clothes
BUS 462 | Marketing Research
Throughout this semester we were tasked to pick a small business and do marketing research
to help them improve their marketing efforts for their business. Our group chose my friends' Diana Aizhulova small clothing business, DA Clothes. Through qualitative and quantitative research, and scholarly interviews and surveys, we were able to provide meaningful findings to help Diana improve her marketing strategies on social media for DA Clothes.
Dippin' Daisys
Social Media Marketing Internship Application Project
Tasked with 2 IG story sets, 1 IG mock feed, and 3 TikTok ideas I demonstrated my skillset and passion for social media marketing through my application for the Social Media Intern position.