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Social Media Intern | May 2022-May 2023

I managed their Instagram, posting relevant information regarding SLE and student organizations' information to promote engagement on campus.

HIGHLIGHTS

A diverse collection of most engaged Instagram posts

INSTAGRAM FEED

Goals: 

  • Establish an aesthetic with NC State's branding

  • Increase account engagement

  • Provide informational, attention-grabbing posts

  • Support student organizations through sharing and engaging with their socials

engagement rate

2.2%

2514%

increase in engagement within first month of creating content with informative and engaging captions

BEFORE

AFTER

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DAY OF GIVING 2023

For this campaign, our team collaborated to highlight our offices' affiliated organizations through testimonials encouraging donations, while also raising awareness by presenting a countdown leading up to the Day of Giving.

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INSTAGRAM STORIES

2710

IG story reaches

IG posts reaches

2908

$70,000

in donations raised for our department 

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