Inspired by when a new collection drops and Dippin Daisys socials showcases new prints and styles. I also wanted to promote new apparel in the collection since it could be overlooked as a swim brand. To make it interactive, I included a poll and a link to shop the collection.
To boost engagement and customer loyalty, I aimed to create something interactive that would benefit Dippin Daisys while gathering valuable feedback. To make it stand out and cater to a specific niche, I developed a 'modest edition' theme, capitalizing on the growing trend of modest fashion and showcasing the variety of modest styles that Dippin Daisys offers.
- Earthy & minimalist theme focusing on whites, greens, yellows, and blacks
- Mix of professional, close-ups, bikini only/filler and customer content
- No same type of content next to each other
- Inclusive of body types
- Customer content is clean and attractive
‘accessorizing bikinis’ trend
- Flat lay a bikini with the accessories
- Still video clips + close-up still video clips
- End with the full outfit on in the mirror
- Add the ‘THAT girl’ tiktok audio cutting the video clips to be on beat
- Add text “it girls accessorize bikinis”
relatable trend - audio
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- 2 friends in Dippin Daisys bikinis on the beach
- First clip is friend 1 sipping on a tropical drink making a quirky happy face
- Second clip is friend 2 running and twirling around the beach or swimming
- Add text “turns out you’re going to be just fine, you just needed a vacation with your bestie”
‘house music’ - audio
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- 4-5 girls in Dippin Daisy’s Festival Moto Collection styled with festival accessories - B-roll of all the girls together showing off their festival-themed bikini fits &
lip-syncing to the audio