Diving into real-world marketing research, our group went into the field and presented a request for proposal a conducted qualitative research in focus groups and interviews, and quantitative research by creating a scholarly survey and codebook gathering 120+ responses. Our findings were presented to CEO, Diana Aizhulova, to showcase data that'll help improve her social media marketing strategies.
Research Problem Statement
Our goal is to assist DA Clothes in determining how to effectively increase brand awareness on social media and convert it into sales.
Research Questions
01
What actionable recommendations can be made to help optimize their social media efforts to achieve DA Clothes marketing & sale goals?
02
What is the optimal frequency of consumer interaction necessary to expand DA Clothes consumer retention & growth?
03
What would be the most effective social media marketing strategy for DA Clothes to utilize on their primary social media platforms?
04
How can user-generated content and influencer partnerships effectively generate more traction for DA Clothes across Instagram and TikTok?