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Diving into real-world marketing research, our group went into the field and presented a request for proposal a conducted qualitative research in focus groups and interviews, and quantitative research by creating a scholarly survey and codebook gathering 120+ responses. Our findings were presented to CEO, Diana Aizhulova, to showcase data that'll help improve her social media marketing strategies.

Research Problem Statement

Our goal is to assist DA Clothes in determining how to effectively increase brand awareness on social media and convert it into sales.

Research Questions

Summary of Findings

Consumers appreciate linking products/CTA in posts; they're more likely to look and purchase

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